Client Name
Project Name
Project Description
Kunsthaus Museum*
Kunsthaus Museum Audioguide App
The Kunsthaus Museum Audioguide is an app that replaces the traditional museum group guided tour.
Project Goal
The goal for the app is to offer added value to the museumgoer, bridging the gap between physical space and digital content.
My role
-
UX Designer
-
UX Researcher
-
UX Writer
Responsibilities
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User research
-
Wireframing
-
Prototyping
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Usability testing
*Project created within the Google UX Design Professional Certificate, Kunsthaus Museum is a fictional establishment.
User Research
The main goal behind my user research was to identify the potential pain points associated to the typical group guided museum tour.
In order to identify those pain points, user interviews were conducted. The selected candidates were interested in European Art History and loved to travel.
Pain points
1
Having to wait for a guided tour
When in a museum, visitors can be frustrated at having to wait for the next guided tour.
2
Guided tours might not be in the visitor's native language
Museum visitors can come from all around the world and guided tours are not necessarily offered in their native language.
3
Guided tours can be long
Visitors might not want to go through an entire exhibition with the tour guide. They might only want to go through certain sections.
4
It can be tiring to read descriptions
Visitors can get bored of reading descriptions, hearing a description of an artwork might be more interesting.
Persona - Jeenie Bak
Problem Statement
Jeenie Bak is a tech-savvy young professional who needs to be able to install and learn how to use the audioguide app quickly because she wants to have a seamless and immersive visit.
User Journey Map
Paper wireframes
The process started on paper and allowed me to imagine the different functionalities that would be needed in the app.
Low-fidelity prototypes
Usability study
Study type
Location
Participants
Length
Unmoderated Usability Study
Canada (remote)
3 women and 2 men
30 minutes
Findings
Following the usability studies, some insights were identified with the goal of making the app more intuitive to navigate.
1
Irritation with the sign up process
The signing up and creation of an account should be removed from the app.
2
Lack of interest in the Favorite functionality
The Favorite functionality should be removed from the app (as it was also linked to the need for the creation of an account).
3
Unfamiliarity with this type of app
Users will need more visual and audio cues to navigate the app.
Refining the design
The sign up and log in pages have been eliminated, the user flow now starts at the Language page.
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More visual and written cues have been added to support the user during the user flow.
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The Favorites page has been removed. The icon has also been taken out of the bottom menu and replaced by a Home button.
Final mockups and high-fidelity prototypes
Mockups
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High-fidelity prototype
Takeaways
Impact
“Everything is easy to locate, I’d be very surprised if people got lost within this app. I’d be very likely to use it in the context of a museum visit. ”
- Participant C, usability study
What I learned
This app has taught me many things about the UX process. However, what stood out the most to me was the need to be aware of my own biases and to truly listen to what the user has to say.